May 15–16, 2019 Boston Convention & Exhibition Center Boston, MA

Design & Manufacturing New England 2018 Schedule Viewer

Use the scheduling tool below to browse all the available sessions, speakers and topics at this year's event. Find the content and sessions to fit all of your educational needs and ensure you get the most out of your time at the show.

Marketing Malarkey & the Truth About Ultra-Low Power Design


Jack Ganssle (Principal Consultant, TGG)

Location: 107B

Date: Thursday, April 19

Time: 8:00am - 8:45am

Pass type: Conference (Paid) - Get your pass now!

Free Content & Activities: N/A

Conference Track: Embedded Hardware Design & Verification

Vault Recording: TBD

Audience Level: N/A

Vendors are waging battles about their low-power microprocessors that can run on a coin cell for years. Some of what they claim is somewhat disingenuous; other claims are irrelevant. This session covers real-world data on what sort of battery life can be expected (based on millions of data points the author has gathered experimentally), what mitigation strategies are appropriate, what low sleep currents really mean, and other sources of leakages that will drain the cells long before the MCU does. This session specifically focuses on coin cell applications.


Real problems, and solutions, with regard to designing battery-powered systems.